New Brighton Care Center
Strategic Marketing Plan
Extensive research was conducted to understand Forest Lake Health Hub’s target audience and business objectives. A comprehensive marketing strategy was developed to enhance engagement and strengthen the digital presence of the organization.​​
Social Media, Direct Mailing & Content Planning
To further enhance visibility, direct mailing campaigns were executed, along with ongoing management of social media accounts to foster greater engagement. Content calendars were created to ensure a consistent stream of relevant content across various platforms, keeping the audience informed and connected. Full-service social media management on Instagram and Facebook highlights services, builds awareness, and establishes brand credibility.
Website Design, Blog Services & Management
The website was completely designed and developed from scratch to create a modern, user-friendly experience that aligned with Forest Lake Health Hub’s mission and values. A professional photoshoot provided authentic imagery for both the website and digital content. A blog platform was also designed and integrated into the site, with ongoing blog writing and SEO optimization implemented to increase organic traffic and position the Hub as a thought leader in health and wellness. In addition, continuous website management ensures consistent updates, improved performance, and alignment with the overall brand strategy.
Email Campaign & Digital Outreach
Custom email campaigns were designed and launched to effectively reach both current and prospective clients, improving communication and outreach. These campaigns, combined with the ongoing social and blog efforts, create a well-rounded digital strategy that keeps the community engaged and connected.
